3D product animation
Showing a product from angles a camera cannot reach.
Product animation is a film that shows a product's design, material, inner mechanism or moment of use through 3D modelling and animation. Everything that is difficult or impossible to film (a camera passing through the product, a mechanism coming apart, a fluid material) can be built and controlled digitally.
Arthings — Product animation
When it works best
We first model the product, then prepare its surfaces and lighting to match the brand's visual tone. Once the model exists, the same world can deliver the main film, short social versions, e-commerce images and trade-show loops. Product photos, dimensions, technical drawings or CAD files all improve accuracy.
- Launching a new product, including before it reaches mass production
- Explaining a product's inner structure, mechanism or how it works
- Consistent visual sets for e-commerce pages, social campaigns and trade-show screens
- Showing the same product in different colours, materials or settings
How we make it
- 01
Brief and references
We agree on what the film should show, the destination screen and the technical data available.
- 02
Modelling
We model the product accurately from photos, dimensions or CAD data.
- 03
Look development
Materials, colour and light are refined through test frames to match the brand.
- 04
Animation and delivery
We build camera and motion, finish rendering and edit, and deliver every format.
Selected work
Product films we have made.
Related services
Frequently asked questions
3D product animation
- Can you make a product animation without an existing 3D model?
- Yes. The model can be built from scratch. Product photos, dimensions, technical drawings or CAD files improve accuracy; we agree on what is needed during the brief.
- How is product animation different from a product photo shoot?
- A shoot needs the product itself, a studio and lighting; in animation the product is built digitally. That makes it possible to show the inside of a product, use camera moves that are physically impossible and create unlimited variations from the same scene.
- Can one project deliver content for social media and e-commerce?
- Yes. Once the model, materials and lighting are built, vertical and square versions, short loops and still product images come from the same world as the main film.