Animated commercials
Turning a message into a film people remember in seconds.
An animated commercial tells a brand's message through 3D animation, CGI or visual effects combined with live action. Animation makes worlds, scales and moments possible that no camera can capture; it places the product inside a story and keeps the brand's visual language under control from start to finish.
Arthings — Commercials
When it works best
Every commercial starts from the message itself: what single idea should stay with the viewer, and where and for how long will the film play? From there we build the script, storyboard and visual direction, then finish production, edit and sound in one rhythm. Short cuts for digital and social media are part of the production plan.
- When a product or service should be told through a story and a feeling
- When scenes are hard, expensive or impossible to shoot (space, micro scale, fantasy worlds)
- When one campaign needs different lengths for TV, digital ads and social media
- When every frame of the brand's visual language needs to be controlled
How we make it
- 01
Message and script
We define the one idea the film carries, its length and where it will run, then write the script.
- 02
Storyboard
Shots, camera direction and rhythm are tested on an animatic before production.
- 03
Production
3D animation, CGI or VFX layers are produced true to the visual direction.
- 04
Edit, sound and versions
We finish the film with sound and prepare length and ratio versions for each channel.
Selected work
Commercials we have made.
Related services
Frequently asked questions
Animated commercials
- Animated commercial or live action?
- It depends on the story. If you need the inside of a product, a fantasy world or a scene that is hard to film, animation; if you need real locations and actors, live action. The two can also be combined in one film with VFX.
- How does a commercial project start?
- A short brief is enough: the film's purpose, where it will run, its approximate length and any references. From there we share the script, visual direction and schedule.
- Do you prepare separate versions for social media?
- Yes. Alongside the main film, shorter cuts, vertical and square formats and versions adapted for sound-off viewing are planned at the start of production.