Service — 04
Bilgisayar Üretimli Görüntü
Arthings / Animation Studio
CGI
Turning a product into a visual world.
CGI goes beyond displaying a product by building a completely controllable atmosphere around it.
View scope
Approach
Turning a product into a visual world.
From surface texture to the way light behaves across a material, every detail is shaped around the visual tone of the brand. Working beyond the limits of a physical shoot makes it possible to design new environments, scales and camera movements around one product.
We build models, materials and lighting as one system so that still campaign images and motion pieces can share the same world. The result stays visually consistent across the main film, shorter versions and different screen ratios.
Scope
- 01Product visualisation
- 02Stylised and photoreal scenes
- 03Campaign films and motion variants
Production flow
- 01
Visual direction
We define the atmosphere, scale and feeling in which the product should appear.
- 02
Look development
Models, surfaces, colour and light are refined through test frames.
- 03
Image production
We complete camera and motion, then deliver the film or image set.