Objective
Build an immediate visual focus for Ray-Ban and keep the story free of anything that does not support the main idea.
SELECTED WORK
Ray-Ban
Client: Ray-Ban20253D Animation · Product Animation
ABOUT THE PROJECT
Experience the timeless style of Ray-Ban in this cinematic 3D animation, created to highlight the brand’s iconic design and attention to detail. Every frame was crafted with advanced rendering and lighting to bring the texture, reflections, and elegance of the sunglasses to life. Produced by: Arthings Animation Studio Location: İzmir, Turkey
Watch on YouTube ↗CREATIVE FRAMEWORK
Turning the idea into a language of motion.
Creative direction
A cinematic approach bringing 3D Animation, Product Animation into one consistent language of motion.
Final narrative
A finished film experience in which edit, movement, light and sound are considered as one rhythm.
STORYBOARD / SHOT MAP
Four essential beats of the story.
Opening
The establishing frame that introduces the world and atmosphere at a glance.
Focus
A composition that leads the viewer toward the central object or character.
Motion
The transition that raises the rhythm and makes shifts in scale and direction visible.
Signature
The final frame that resolves the feeling of the film in one clear ending.
MAKING OF
The path from frame to final.
- 01
Brief and direction
The objective, intended feeling and one idea the film must carry are made clear.
- 02
Storyboard / animatic
Shots, camera direction and edit rhythm are tested on a simple timeline before production.
- 03
Look development
Colour, material, light and visual density are defined for the world of the film.
- 04
Animation
Camera, object and character movement are shaped with rhythm and a sense of weight in mind.
- 05
Light and compositing
Render layers are combined to build atmosphere, depth and clarity.
- 06
Edit and sound
Image, transitions and sound accents meet in the final pace of the film.
